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AIG

The South Bank, London

Brief – Score a try under the spotlight of the Rugby World Cup 2015!

To promote AIG’s sponsorship of the Rugby World Cup we provided a “ShootNPrint” green screen video photography system, perfectly positioned at the official fan park on the South Bank. The system was operated by promotion staff who encouraged guests to catch the ball and dive over the imaginary try line onto a green screen crash mat! Photographs were taken using a highly reactive remote trigger system and were immediately available to download from a branded AIG microsite. Photographs were posted online to various social media platforms to create a buzz and raise the awareness of the event. Our super-efficient systems allowed for maximum throughput of guest and minimal waiting times. The All Blacks also popped in to perform the Haka and try it out for themselves!
Over the duration of the campaign over 4,000 images were uploaded.