London 2012 Olympics

The Olympic Venues


Brief – Provided green screen & roaming photography services in the build up to the games!

Shoot Systems provided a range of Event Photo Marketing solutions for LOCOG in the 4 year run up to the London 2012 Olympic Games. These solutions were used around the country to promote the various sports and to raise awareness. Photo Marketing opportunities included guests holding the Olympic torch, standing with the mascots and posing with current British athletes. Shoot Systems were onsite at the opening of all the key venues, allowing the local community and guests to receive a special piece of Olympic memorabilia. High volumes of prints were produced to match the demand of visitors, ensuring everyone went home with a souvenir. A secure receipt with an 8 digit ID directed customers to a London 2012 web site, where they could also download and share their photos.
Each event averaged over 800 prints.