Various European Ski Resorts
Brief – Action burst photography over a ski park jump!
To help promote Nissan’s “All mode run” campaign a permanent photo marketing solution was setup on various European ski slopes. A promotion team were on the slopes for the entire season encouraging skiers to ski down the slalom run, through a laser beam sensor and over a jump! Once the beam was broken, the weather proof camera system was triggered to take a burst of 12 high resolution photographs and an animated video file was automatically created. At the bottom of the slope promotional staff handed participants a branded receipt with details of how to view their jump! The video and a selection of photos were downloadable via a branded Nissan microsite.
Over 1,000,000+ photographs were taken and uploaded during the winter season, making it the largest photographic ski slope promotion ever!