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NISSAN

Various European Ski Resorts

NISSAN-VIDEO

Brief: Action burst photography over a ski park jump.

To help promote Nissan’s All Mode Run campaign, a permanent photo marketing solution was set up on various European ski slopes. A promotion team were on the slopes for the entire season encouraging skiers to ski down the slalom run, through a laser beam sensor and over a jump! Once the beam was broken, the weatherproof camera system was triggered to take a burst of 12 high-resolution photographs and an animated video file was automatically created.

 

The Largest Ever Photographic Ski Slope Promotion

 

  • At the bottom of the slope, promotional staff handed participants a branded receipt with details of how to view their jump
  • The video and a selection of photos were downloadable via a branded Nissan micro-site
  • Over 1,000,000+ photographs were taken and uploaded during the winter season, making it the largest ever photographic ski slope promotion!