Brief – We were at the heart of the creative Nivea “million moments of closeness” tour.
Nivea’s promotion focused on bringing people together using a fun branded green screen photo booth solution.
Our photo system was integrated into their stand which was constructed in prime position at several of the largest shopping centres in the UK. Promotion staff encouraged shoppers to enter the custom designed photo booths and have their photos taken, they didn’t need much persuasion! Photos were printed and immediately displayed on a live 9 screen slide show wall, which attracted huge attention encouraging more people to participate! The shopper’s photos were automatically integrated with a combination of logos and adverts. Participants absolutely loved seeing themselves on the big screen for their 5 minutes of fame!
Over 1 million people engaged during the campaign.