Brief – Our Skoda bullet time promotion tied in perfectly with their powerful TV advertising campaign!
To recreate Skoda’s “Feeling of Space” TV advert our bullet time photography solution was setup at shopping centres across the UK. The 38 camera array was precisely aligned to create amazing 3D style matrix videos for a fun and engaging experience. Guests were required to fill out a registration form before entering the photographic area. After a countdown the operator pressed a button to capture images from all cameras at exactly the same time. The images were automatically aligned and compiled to make a high resolution video, which was automatically posted on the Skoda YouTube page. A branded email link to the video was sent to all of the participants. The whole automated process only took around 2 minutes per sequence.
Over 200 videos produced per day.