The Growth of Pop-Up Action Parks and Zones
The “pop-up” phenomenon is not new, but the success of pop-up shops and restaurants has seen the concept continue to grow and move into new and unexpected areas.
What is a pop-up?
A pop-up is a temporary version of a (usually permanent) activity. We first saw pop-ups explode in the restaurant industry with chefs opening in unusual locations for a limited time. The world went crazy for these exclusive events and the pop-up trend was born. Now, we see pop-ups across many creative industries – in retail, art, theatre and music. The benefits include raising brand awareness, consumer engagement, and the ability to be flexible and experimental.
We’ve already seen the success of pop-up music and theatre – so where is this trend heading next? It’s all about events, and we’ve seen a growing number of activity-based pop-ups. This summer we had pop-up water parks, a ‘one weekend only’ indoor bike park and the launch of a global pop-up park initiative.
Expect to see many more pop-ups based around sport, gaming and outdoor activities. Thrill seekers take note!
Why are they so popular?
Pop-ups are short but sweet and their limited time frame can create a buzz. No one wants to miss the hottest ticket in town! Pop-ups are creative and offer something unique and innovative to visitors. Their temporary state means organisers can try out new things without the commitment or financial investment needed for a permanent site.
What to expect at a pop-up action park?
Expect the unexpected! Visit a pop-up action event if you’re looking for something different, with lots of adrenalin, energy and fun. Action pop-ups will be highly interactive with a whole host of activities for guests to try out and enjoy.
Can we help?
If you’re organising a pop-up event, here are some ways Shoot Systems could enhance your visitor experience:
Green screen photography – keep guests at your event entertained with our interactive green screen photography – great fun for both adults and kids and perfect for sharing on social media.
Video solutions – Shoot Systems provide action filming solutions that can capture your guests’ unique experiences on video. Perfect for high-octane activities and ready immediately to be sent to friends and shared online.
Photo marketing – if you’re looking to raise brand awareness, our photo marketing solutions are what you need. We offer a selection of branded photography solutions, with trackable statistics using the latest technology.
Find out more about our event offerings and how we can contribute to your pop-up attraction by calling a member of our team on 01727 858 463. Alternatively, email us or fill out our online contact form.