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How to Generate More PR for Your Event

Without the right publicity, it’s hard to make a success of your event. Follow our simple steps to maximise PR for your event, and get the best from your venture with these public relations tips. The run-up to your event Create a catchy name or strapline for your event. It needs to be something that … Continue reading How to Generate More PR for Your Event
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Last Night a DJ Saved My Life

What do photo booths and water wells have in common? The answer lies in a fantastic project we’re proud to be involved in, raising funds for development charity Last Night a DJ Saved My Life. This unique charitable foundation connects the world of dance music with fundraising initiatives, helping clubs and DJs to support projects … Continue reading Last Night a DJ Saved My Life
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The Power of Branded Content

Selling your brand to today’s social media-savvy audiences can be tough. Traditional advertising can often be a turn-off, as can anything that comes across as too obviously sponsored or marketing-heavy. The solution? Branded content – a medium that when done well, convincingly straddles the line between advertising and editorial content, to deliver something of real … Continue reading The Power of Branded Content
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